90 years: What is the secret to Turkish Airlines’ success?

There is perhaps no better example of the success of a country’s flag carrier being at odds with the economy of a country than that of Turkish Airlines.

Inflation in Turkey continues to be sky-high, with World Data observing that items priced at TL100 ($5.07) in 1960 would now set a buyer back TL1.06 billion ($53,783) at the beginning of 2023. According to the Central Bank of the Republic of Turkey (TCMB), the Consumer Price Index (CPI) rose by 43.68% in April 2023 Year-on-Year (YoY) compared to the TCMB’s baseline of 2003. The rate peaked at 85.51% YoY in the past 12 months in October 2022.

According to the Organisation for Economic Co-operation and Development (OECD), CPI is “defined as the change in the prices of a basket of goods and services that are typically purchased by specific groups of households”.

In contrast, Turkish Airlines has experienced enormous growth over the course of several decades. Even in 2021, during the peak of the pandemic when air travel was still largely grounded, the carrier achieved a net profit of $959 million compared to a $836 million net loss in 2020. Profitability continued in 2022 ($2.7 billion) and Q1 2023 ($233 million), even though Turkey was facing unparalleled inflation. Globally, some of the biggest airlines in the world failed to post a profit in Q1 2023, with eight out of the 10 largest carriers in the United States suffering a loss during the first three months of 2023.

As Turkish Airlines celebrates its 90th year in operation, having been established on May 20, 1933, it harbors many ambitions for the future.

According to Turkish Airlines chairman Ahmet Bolat, the airline plans to order 600 aircraft in June 2023 to be delivered within 10 years. Split between 400 narrow-body and 200 wide-body aircraft, the order will overshadow Air India’s recent buying spree, which saw the recently privatized airline order a total of 470 aircraft, including options, from Airbus and Boeing in February 2023.

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